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MR Terminology
Panelist
People who have agreed to take surveys in exchange for a reward.
Panel Sampling
Panels are groups of people who have agreed to take surveys in exchange for a reward. Sampling refers to narrowing down the segments of people we want to get opinions or insights from eg. males 18-24 or women 45-55 in certain geographies.
Panel
Groups of people who have agreed to take surveys in exchange for a reward.
Data Collection
We collect answers to questions businesses want to know about anything and everything they need to know.
