Panels are groups of people who have agreed to take surveys in exchange for a reward. Sampling refers to narrowing down the segments of people we want to get opinions or insights from eg. males 18-24 or women 45-55 in certain geographies.
Panels are groups of people who have agreed to take surveys in exchange for a reward. Sampling refers to narrowing down the segments of people we want to get opinions or insights from eg. males 18-24 or women 45-55 in certain geographies.